The online shopping world boomed during the pandemic as more people stayed home. Many chose to limit outings to avoid catching COVID-19, especially those with weaker immune systems. This shift led to a significant increase in online grocery shopping.
Some folks got used to ordering groceries online and continued even as the pandemic eased. Yet, this specialized group needs special packaging, especially for foods that spoil quickly.
Lisa Pierce, an experienced packaging journalist, will talk about ecommerce grocery at the East Pack 2023 tradeshow in New York City.
Understanding Ecommerce Grocery
When we talk about online grocery shopping, it’s not just Amazon or home delivery. It includes:
- Meal kits like HelloFresh and Blue Apron.
- Diet programs like Jenny Craig and Nutrisystem.
- Retailers like Amazon.
- Grocery stores, especially for quick deliveries.
What Drives Ecommerce Grocery?
During the pandemic, many tried online grocery shopping and mostly liked it. New technology makes it even easier, but the economy might slow down these sales.
Challenges in Adopting Online Grocery Shopping
Some people hesitate to buy groceries online due to:
- Worries about food safety for perishable items.
- High prices for delivery and convenience.
Sustainable Packaging in Ecommerce Grocery
A good package for online groceries is one that’s the right size, recyclable, and keeps the products safe throughout shipping.
Experience and Concerns with Online Grocery Shopping
Lisa shares her mixed experiences with ecommerce grocery, where bad packaging left her unhappy.
Insights and Hopes for the Future of Ecommerce Grocery
Lisa aims to show how smart packaging choices can make online grocery businesses thrive. Companies might need unique packaging just for online sales.
Future of Packaging Technologies in Ecommerce Grocery
Lisa sees various technologies like smart packaging and reusable options playing a crucial role in the future. She hints at some innovative ideas but keeps them secret until her presentation at EastPack.
